"We're a 4-person HVAC shop. Paid search through Modernize turned our phones on almost overnight. We can compete with bigger guys in town now, and half our business comes from Google leads."
Small Business (HVAC, CA)
What Is Paid Search?
Paid search ads (like Google Ads) place your business at the top of search results when homeowners look for services in your area. You only pay when someone clicks your ad, making it one of the most efficient ways to generate leads.
- Intent-driven traffic at the exact moment of need
- Geo & time-of-day targeting for service areas
- Fast ramp-up with measurable ROI
Why It Matters for Contractors
When a homeowner's water heater breaks, roof leaks, or AC stops working, the first thing they do is search online. If your business isn't at the top, you're losing jobs to competitors. Paid search ensures you're the first call they make.
+42%
Lead volume within 60 days (example)
-28%
Cost per lead vs. print (example)
50%+
New jobs from paid search (example)
Case Study
Read MoreA plumbing contractor in Phoenix boosted lead volume by 42% within 60 days of launching geo-targeted paid search ads. By refining keyword targeting and using call extensions, their cost per lead dropped by 28% compared to print ads. The contractor's owner reported that over half their new jobs in Q2 came directly from paid search.
Phoenix, AZ
Plumbing · Local service area
+42% Leads
in 60 days
-28% CPL
vs. print ads
Testimonials
How We Work
-
Discovery
Audit, goals, budget sizing, service areas.
-
Build
Keywords, ad groups, extensions, tracking.
-
Optimize
Bids, negatives, creative testing, schedules.
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Scale
Expand winning segments, new geos, LTV loops.
Frequently Asked Questions
How fast can we launch a campaign?
Most paid search campaigns can launch in days once assets and tracking are approved.
Do you handle call tracking and reporting?
Yes—call extensions, tracking numbers, and dashboards are included.
What budgets do you support?
From small local budgets to multi-region programs. We right-size spend to your goals.
Ready to Win on Google?
Get a custom paid search plan for your service area, goals, and budget.
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